Difference Between Google AdSense and Google Adwords

AdSense vs. AdWords

Difference between Google AdSense and Google Adwords

Google AdSense and Google AdWords are two different advertising platforms offered by Google, each serving distinct purposes:

Google AdSense:

AdSense is a program for website and blog owners, allowing them to display Google ads on their web pages.

Website owners earn money when visitors click on these ads (cost-per-click or CPC) or when ads are displayed (cost-per-thousand-impressions or CPM).

AdSense serves as a revenue source for website owners, making it a way to monetize content.

Google AdWords (now known as Google Ads):

Google AdWords, which has been rebranded as Google Ads, is a platform for advertisers to create and manage advertising campaigns.

Advertisers use Google Ads to create and target ads, choose keywords, set budgets, and determine where and when their ads will appear.

Advertisers pay Google based on the ad campaign's goals, such as clicks (pay-per-click or PPC), impressions (CPM), or conversions.